Sales teams spend a huge share of their time on leads that were never going to buy. AI lead qualification handles first contact instantly, asks the right questions and sends only sales-ready leads to your closers.
How it works
- A lead arrives — form, ad, call, WhatsApp or Instagram DM.
- Within seconds, an AI agent calls or messages them.
- It runs your qualification framework conversationally.
- It scores the lead, writes a summary and updates your CRM.
- Qualified leads get booked onto a rep’s calendar or transferred live; others enter nurture.
Frameworks the AI can run
- BANT — Budget, Authority, Need, Timeline.
- CHAMP — Challenges, Authority, Money, Prioritisation.
- Custom — e.g. for real estate: pre-approved, area, price range, move timeline.
Why speed matters
Responding to a lead within minutes dramatically increases the chance of reaching and qualifying them compared with waiting an hour or more. AI makes instant response the default, even at 2am.
Compliance for outbound calls
In the US, AI-voiced outbound calls fall under the TCPA’s artificial-voice rules, so you need prior express consent. Capture consent on your forms, honor opt-outs, and scrub against Do Not Call lists. We build these checks in by default.
Get started
See our AI calling platforms, the real-estate speed-to-lead case study, or talk to us.